Amway Motivational Organizations: Behind the Smoke and Mirrors
by Ruth Carter
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"Amway distributors tout their business as "the best business opportunity in the world." Yet of the five million or so Americans who've been involved over its 40 year history, fewer than 1% have made a profit, and fewer than one-tenth of one percent have established the large incomes that they claim are achievable by all.

Ruth Carter has written a clear, concise account based on her 15 years of experience as a distributor and five years of insider information as the employee of a Diamond. The book attacks head-on the accusations of deception, cultism, and greed which are so often leveled at the Amway business. Here at last are the reasons why, clearly explained by a former insider.

Amway Motivational Organizations: Behind the Smoke and Mirrors takes a serious look at:
- a real Diamonds annual income and expenses
- what is the "system"?
- who makes money in the system?
- what is a cult?
- why is Amway accused of cultism?"

Amway : The Cult of Free Enterprise
by Stephen Butterfield
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"An admittedly biased inside look at the world's most successful Multilevel Marketing (MLM) business, written by an ex-Amway member with a bitter taste in his mouth. Butterfield describes how the virus works in great detail, from the pressure to marry to the far-off dream of owning a Winnebago"

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