Ghandi's guidelines for pickets and boycotts

1. Keep the moral high ground. There should be no distinction between ends and means.
2. Stress non-violence. Be willing to absorb evil from the other side, but always maintain non-violence on your side.
3. Keep the focus of the event narrow. Keep the goal simple and clear.
4. Use the media wisely and carefully. The media are as essential as any other part of the event.
5. Pay attention to details.
6. Keep it cheap.
7. Create your event in such a way that the other side will show its true colors.
8. Rely on a core of people (but be happy with a large group).
9. You have to have local people in your group.
10. Aim for changing the hearts of your opponent, speaking to the members of the group, not the leaders.